The Time When My Hobby Was Watching People Face The Door — Literally
2 min readJul 22, 2020
When I worked at Pakalolo, a famous Brazilian surf shop in the nineties, we saw this happen every day. And there was never time to warn.
We had two problems:
The first is that Pakalolo was the “Perfect Storm” of the stores: the clothes were beautiful, cheap, the slogan “De Bem Com a Vida” (“well with life,” maybe?) was…