The Time When My Hobby Was Watching People Face The Door — Literally

Juliano Righetto
2 min readJul 22, 2020

When I worked at Pakalolo, a famous Brazilian surf shop in the nineties, we saw this happen every day. And there was never time to warn.

We had two problems:

photo: personal archives

The first is that Pakalolo was the “Perfect Storm” of the stores: the clothes were beautiful, cheap, the slogan “De Bem Com a Vida” (“well with life,” maybe?) was…

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Juliano Righetto

“We are nearsighted because we are brief.” Actor, Screenwriter, Author, Top Writer 2019 and 2020 on Quora in Portuguese with more than 26 million views.